Apr 20, 2022
In General Discussions
Practical example: an entrepreneur is Telemarketing Lists dissatisfied with the number of transactions achieved versus the marketing costs. The agency indicates that the target: ROAS 125% has been met. Avoid this pitfall and link a concrete objective to your result goals for all paid channels. The representation below is an example of Telemarketing Lists marketing objectives: Example of marketing objectives. How do you determine goals? Ask your CEO or manager what the goals are in terms of revenue or transactions with your target CPA/ROAS. It is then up to Telemarketing Lists you to translate this to the most important marketing channels. Is your director or manager unable to provide Telemarketing Lists input for this? Look at your results from the past year in Google Analytics and ask what growth he or she expects from you in terms of turnover or transactions. Translate this Telemarketing Lists input into the objectives for your most important marketing channels. Next, it is important that you use two thresholds for your goals: a positive and a negative threshold. A positive threshold is the target for this year and a negative threshold is the results of last year. This is how you compare this year's results. In the Telemarketing Lists example above, the positive threshold is the black vertical bar and the negative threshold is the light green bar. Additional Tips Don't just send on your Telemarketing Lists target CPA. Always include the numbers or values of your most important result goals. The goal is not the lowest possible CPA, but an improvement in turnover or transactions. Don't just look at the short-term results (week), but also the longer-term (quarter). I can well imagine that the Telemarketing Lists bullet diagram above appeals to you. At a glance you can see the results versus last year's objectives and results. Yet something important is missing: context. You do not see the development of the results per month. You need this information to draw conclusions from the results: Diagram to Telemarketing Lists determine the success of your online marketing.