contacts share. list Leads from a Facebook ad campaign Students enrolled in your next online course Prospects wishing to industry leads buy a house in June A beacon is a way to segment by something that is not permanent. Tagging is a form of "targeted" segmentation and a great way to quickly organize your contacts on the fly. Tags refine your contacts from large groups (lists) to smaller, more specific groups. You can use a label to industry leads indicate the identity of a contact Main source – where does this contact come from? Advertising campaign ? Blog traffic? And the event? Status – Customer or Prospect? Committed or uncommitted? Prospect or lead? Interest – if you offer multiple products or services, tagging is a great way to indicate what a contact is interested in or engaging with. For me and Quora, I bet my tag = Game of Thrones Action - use an action tag to mark when a contact downloads content, registers for an event, views a certain webpage multiple times, or takes a survey A custom field is the most targeted industry leads form of segmentation because it indicates highly personalized information unique to each contact. Custom fields are the individual data points that make up a contact's CRM information.