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jakaria7443
Apr 13, 2022
In General Discussions
Digital content marketing has grown rapidly over the past decade. All the big brands are now online, trying to engage more and more customers with their content, and for good reason. Content marketing has long been known for its (comparatively) lower initial costs and various long-term benefits. As a result, content marketing has become the primary digital marketing tactic, with over 90% of B2B marketers and nearly 90% of B2C marketers admitting to including content in every one of their marketing campaigns. This steady growth in popularity leads to several important results:Content creation is rapidly outpacing content demand . You may have noticed that: There is a solid amount of content already created for any questions you may have Consumers are spoiled: they have access to more content than they may need. It's getting harder and harder to surprise them or engage that's getting harder and harder to compete with larger content marketing budgets. The more big brands start creating content in your niche, the higher the content standards and the more your target audience expects from any content they come across. So what is the future of content marketing? Is he dying? Certainly not. The Phone Number List advantage of digital marketing is that ingenuity and creativity can always win big marketing budgets. Here are 3 content marketing trends (that we already see happening) and how to use them to your advantage. 3 Important Content Marketing Trends 1. Content collaboration is one of the most popular marketing trends. In 2019 and beyond, content connects and bridges the gaps. It's a nice concept. Content collaboration means working with other people (inside and/or outside your business) to create and market your content content. Collaboration is a possible answer to most of your content marketing challenges: It lets you save on content creation and marketing (and compete with higher budgets). If you focus on the relational aspect, you will be able to find content collaborators who will be happy to help you for free. Collaboration allows you to discover more unique angles and formats than you would have thought possible if you were the only person working on it. Here are possible examples of content collaboration: Involve your non-marketing employees and various departments in brainstorming and content marketing (e.g. customer support team). One of the most high-profile examples of this tactic working extremely well is the “Made the Johnsonville Way” video campaign, created 100% by company employees. Include influencers in your content . One of the best examples of influencer-focused content is Moz's ranking factors, which includes many industry influencers who have not only been featured as contributors, but have also been able to provide their unique feedback on each ranking factor they voted for. Remember, this is your unique content which is also highly trusted as it comes from notable industry experts:
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