SEO and content marketing can be tough for small businesses. Creating content that answers frequently asked questions in your industry might not be too difficult, but it's not that easy to find in search engines if you're a small local player. Even if you could rank content nationally, would it turn into a business? Could you handle the influx of leads if it did? The Phone Number List digital marketing channels and tactics you use are a strategic decision – and in many cases, traditional content marketing isn't the best choice for local small businesses. It's a different story for SaaS (software as a service) and other companies, which can easily scale users and deliver their product on a national or international basis. But for the local little guys, traditional content marketing can lead to Phone Number List a lot of scraping and wasted effort.
The SEO power of portfolios That's not to Phone Number List say that content marketing is completely useless for small businesses and local businesses, but rather that there's a strategic decision to be made about what kind of content you create and how you promote it. And often the key to smart local content marketing efforts is simply the work you do for your customers. It's the content that really shows what you do, where you do it and who you do it for, which is the Phone Number List information that really matters. Of course, "portfolio" is kind of a catch-all term - we're just as interested in case studies, reviews, and testimonials as we are in fair game for small business content marketing efforts, and often a single content item can contain one or more such items.
Consider: portfolio entries; case studies; Comments; and testimonials. This type of content has two main advantages: 1. Topical Scope Creating portfolio Phone Number List content provides very specific examples of your work. In the case of a painting and decorating business, it might be a certain type of property in a very specific location: painting and decorating a Victorian house in Bold mere, Sutton Oldfield. This can zoom in on a hyper-specific activity or location or zoom out to Phone Number List be more general. This broad or specific approach can apply to the job and where you operate, creating the possibility of smart local content, which is so important for local businesses.