Both approaches require you to make an investment and be consistent – but what isn't great marketing? How SEO Boosts Content Marketing It's pretty obvious. When your content ranks well organically, you get free exposure in organic search results. This improves brand awareness, boosts engagement with your business, and helps put more people on the path to profitable customer actions . Your content appears in the right place at the right time with no associated cost per click. It's marketing gold here. How Content Marketing Boosts SEO What type of outbound links do you personally click? I'm not talking about internal navigation, but rather the links that take you from one site to another.
Typically, these are links in the body of an article. If I was talking about Google PageRank, I would probably link to Wikipedia's PageRank page to provide more details. This link enriches and enhances the links page and provides a useful resource jewelry photo editing service and direction for the reader. And of course, information resources like Wikipedia contain millions of links. All without referencing. Now most companies are not Wikipedia and it is not "Field of Dreams". So we can't just build it and wait for the links to come. We need to promote content when it's created.
Outreach, guest posts, and digital PR are your allies here, and you can supplement those efforts with paid promotion and content amplification. The best approach here is to identify well-related content in your industry and then create an enhanced version of that content. This way, if you keep a list of people linked to the original content, you have a great starting point for initial outreach. And you also know that what you promote deserves those links - which is at the heart of this whole approach. In the simplest terms, content marketing boosts your SEO by making it easier to build links.