After the big with nearly 4 million fans raised doubts about the number of Internet celebrities with an advertisement with a volume of 0, the non-stick pan brought by Li Jiaqi stuck the egg firmly to the bottom of the pan during the live broadcast of the rollover accident. sparked heated debate in the industry. However, there have been frequent occurrences of car rollover accidents in the live broadcast of Internet celebrities. For example, Sydney revealed that she was slapped. For example, Wei Ya questioned that Deng Lun was slapped in the face. After the apology, fans were still dissatisfied, which led to the embarrassing end of the live broadcast. Originally, as a brand-new business sales model for e-commerce platforms, it provides a boost to the growth Bulk SMS Service of GMV and user activity of e-commerce platforms that are in a bottleneck period, and young consumers follow the online celebrities to choose Shopping is becoming a trend. It is conceivable that a large number of brands have signed up for Internet celebrities, and they are only waiting for the Double Eleven harvest. Once the live broadcast rollover accident of the first brother with the goods occurs, it will affect the overall credibility of the Internet celebrities with the goods. At present, many people question whether it is reliable for Internet celebrities to bring goods? I bought something recommended by an internet celebrity, who should I contact if I have a problem? What's wrong with Li Jiaqi? Li Jiaqi made three mistakes in the non-stick rollover accident: I didn’t test the product in advance, and I didn’t have a basic understanding of the brand’s background and technology; a careful Zhihu netizen went to Tianyan to check and found that the technology used by this company is actually a very common non-stick technology. The bottom of the pot is coated with chemical material; Non-stick pans are not Li Jiaqi's professional category, but also a category he does not understand; The brand side obviously did not do market research for spokespersons. Whoever is hot is looking for who, and find a layman to test an unfamiliar display product - a sample pot. When Li Jiaqi promoted the non-stick pan, he followed the style of his personal demonstration in the lipstick industry. buy it buy it buy it! - and then we see the eggs clinging to the nonstick pan. Some netizens ridiculed that working overtime is so hard, frying two poached eggs
top of page
bottom of page