Compared to Google, there is a noticeable difference in Bing's attitude towards keywords in anchor text. Since Google's 2012 Penguins update, sites with too many exact matching anchor texts tend to be slapped with penalties. Then compare it to Bing's guidelines. This guideline actually recommends optimizing the anchor. advertisement Continue reading below "Carefully plan which actual words will be linked. Use targeted keywords whenever possible ." The practical result of this is a 10% increase in Bing sites that contain keyword-rich anchor text. In fact, more than half (52-53%) of
Bing's top 30 results all include optimized ghost mannequin effect service anchors. Given this, over-optimizing Bing links is theoretically possible (and very easy), but not recommended. Your site's ranking will almost certainly plunge on Google as the penguins hit you by over-optimizing your anchor. Instead, carefully blend the exact match anchor text with branded naked links, partial matches, long tails, generics, and other types of anchor text. If you want to use keywords to increase the amount of anchor text, make sure that: Understand the current margin on Google and gradually increase it. Use the link analysis tool to see which competitors are ranked high on both Google and Bing. See what percentage seems to work for them. Build to those levels. 3. Promote links with social media
Bing clearly states that the algorithm takes social media signals into account in site rankings. advertisement Continue reading below “Social media plays a role in today's efforts to rank high in search results. The most obvious role it plays is by influence. You have social influence. If this leads to your followers sharing your information widely, Bing will see these positive signals as a result. These positive signals are organic in the long run. May affect how you rank in. " In fact, an analysis of Bing's ranking factors by Searchmetrics found that not only did Bing evaluate social signals, but social signals were strongly correlated with better rankings. This is in good agreement with some of the new data revealed in recent polls. Modern SEO experts consider social sharing to be one of the most efficient ways to build links in 2017.